Work
East Village
Infinite Possibilities.
A visionary site for a visionary developer. East Village is a once-in-a-generation 14 ha precinct in the centre of Melbourne's South-East. Suburb-defining, East Village presents the rare opportunity to transform East Bentleigh into a magnetic destination with endorsement for significant residential and commercial including a new town centre and secondary school.
Our Perspective.
Place Strategy
Immersive Workshop
Branding
Marketing
Information Memorandum
Film and Renders with FloodSlicer
Web
Press
Working together with Bec McHenry from To Good Use, we delivered a comprehensive East Village 3165 Place Strategy to establish the place vision, pillars and positioning for this once in a generation 14ha precinct.
At the conclusion of the Place Strategy, the developers made the big decision to divest the site. Working with the diverse national team including Abacus Property Group, Gillon Group, Colliers and Dawkins Occhuito, Studio Perspective prepared the brand, marketing campaign creative, film and vision document to market the suburb-defining opportunity.
Valued at over $300m+ East Village is undoubtedly one of, if not the most, significant sites to be marketed in 2022.
Clients.
Abacus Property Group
Gillon Group
Placemaking Partner.
Bec McHenry
Architecture.
NH Architects
Agents.
Colliers
Dawkins Occhuito
Project Managers.
Downton Group
TBN Consulting
Renders and Film.
FloodSlicer
