Work
Reside
Where you belong.
Auckland-based developer, Reside, approached Studio Perspective in September 2022 to redefine their approach to brand and marketing as they pivoted to a new brand-led approach to developing boutique collections of quality attainable townhouse developments in Auckland's finest inner city locations.
Our Perspective.
Strategy
Branding
Communications
Campaign
Art Direction
Print
Signage
Digital
Advertising
Social Media
Lead Capture
In 2022, we relaunched the Reside brand together with two new developments in Kingsland and Mission Bay.
For more than 50 years, Reside has been committed to creating exceptional places for people to live within Auckland. Their commitment to quality, craftsmanship and the delivery of superior projects is at the core of the Reside brand. They stay personally involved from the first touchpoint with their business, throughout the build and well beyond, ensuring the living experience is the best it can be. Every detail matters and every person they meet gets their full attention.
The Reside brand needed to be an extension of this commitment. Our brand-led strategy to future developments is testimony to this approach. Introducing Reside in Mission Bay and Reside in Kingsland, the first of many brand-led developments to be delivered by this Auckland-based developer.
