Research & Strategy
Kickstarter Grant Creation
Site, Street Posters and Billboard Signage
PR & Media Management
Seeking a fresh perspective to revitalise a completed 9200sqm precinct, Trenerry commissioned Studio Perspective together with To Good Use to revitalise and activate West End Melbourne.
Commencing with an immersive research and strategy phase encompassing marketing, retail and activation, we created a lively new brand and unique positioning for West End. We also established the Retail Kickstarter Grant offering up to $150K* per retail space as the foundation of an EOI campaign. The campaign aimed to attract and support independent operators, local small businesses, emerging creatives and impact-driven game-changers to West End that aligned with the positioning, place and people of West End and West Melbourne.
Studio Perspective has received a Chairman's Nomination at the Better Future Melbourne Design Awards 2023 selected for demonstrating courage and design excellence with the repositioning and relaunch of West End Melbourne in the category of Marketing - Branded Experience.
Uniquely West Melbourne