West End
Uniquely West Melbourne.

West End is an established 9200sqm mixed-use precinct completed by Trenerry in 2020 at the height of the pandemic. Trenerry invited Studio Perspective to revitalise the brand and marketing for West End to attract and activate the retail ground plain. West End is currently home to 600+ residents across four residential buildings, a new hotel, dedicated laneway, village square and a highly engaged and growing community of retailers, workers, residents and visitors.

National Winner - The Urban Developer Awards 2023 - Excellence in Marketing Innovation
Gold Winner - Melbourne Design Awards 2023 - Best Brand Identity (Community)
Silver Winner - Melbourne Design Awards 2023 - Excellence in Advertising Outdoor, Retail, POS

Our Perspective.

Brand Refresh
Brand Repositioning
Research & Strategy
Place Revitalisation
Kickstarter Grant Creation
EOI Campaign
Site, Street Posters and Billboard Signage
Media Creative
PR & Media Management
Community Engagement
Retail Support

Seeking a fresh perspective to revitalise a completed 9200sqm precinct, Trenerry commissioned Studio Perspective together with To Good Use to revitalise and activate West End Melbourne.

Commencing with an immersive research and strategy phase encompassing marketing, retail and activation, we created a lively new brand and unique positioning for West End. We also established the Retail Kickstarter Grant offering up to $150K* per retail space as the foundation of an EOI campaign. The campaign aimed to attract and support independent operators, local small businesses, emerging creatives and impact-driven game-changers to West End that aligned with the positioning, place and people of West End and West Melbourne.

Studio Perspective has received a Chairman's Nomination at the Better Future Melbourne Design Awards 2023 selected for demonstrating courage and design excellence with the repositioning and relaunch of West End Melbourne in the category of Marketing - Branded Experience.

Project Partner.
Bec McHenry

Brand Positioning.
Uniquely West Melbourne

PR & Media.
Neue Media

Retail Strategy.

Lynton Crabb

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