Work
Meantime
Experts in place transition and precinct transformation.
Meantime specialises in the development and delivery of strategies and solutions to help effectively manage places undergoing change and revitalisation. Studio Perspective was tasked with creating a brand identity that challenges what can be an often overlooked and negative period in urban renewal, providing inspiration and excitement to the potential of creating something positive for people and place.
Our perspective.
Brand Identity
Motion Art Direction
Presentation Deck
Digital Assets
The brand identity explores and embraces the development phase in which there is the most disruption to people and place. Visually inspired by construction and the idea of places evolving and taking shape, the brand evokes a strong sense of creative spirit and urban energy. The brand language challenges the idea of turning the perception of a negative period into a positive, encouraging out-of-the-box thinking and creative solutions that engage and connect.
Client.
Bec McHenry
Completed.
2024
Language.
What we do in the meantime matters.
