Work
Oceana Funds
North Bondi Swim Classic.
A staple in the Australian ocean swimming calendar since the ‘90s, our client Oceana Funds is the major naming rights sponsor in a multi-year deal for this iconic swim event. North Bondi Surf Life Saving Club has provided essential lifesaving services since 1906 for the safety and wellbeing of all beachgoers to the area. Oceana’s ongoing support of the North Bondi Surf Life Saving Club and the Swim Classic extends to the dozens of nippers learning vital water safety and surf skills each season.
Project scope.
Sponsorship Advisory
Brand Identity
Communications
Merchandise
Event Kit
Design
Our client secured a multi-year sponsorship deal in 2022 for the Swim Classic to support the valued work that the North Bondi Surf Life Saving Club provide for the community.
We developed the brand strategy and identity for the new Swim Classic brand implemented through a comprehensive suite of branded merchandise and digital experiences for participants.
In 2023, the event attracted more than 1100 participants of all ages participating in the 1km and 2km courses.
Client.
Oceana Funds
Organisation.
North Bondi Surf Life Saving Club
Photography.
Red Imagination
