Work
Melbourne Walk
Walk On In.
Studio Perspective was engaged to solve a complex signage brief that required both clarity and speed. The result was more than 100 considered, visually striking artworks, designed to work cohesively at scale and elevate the precinct in its final stages. The work transformed the streetscape and internal walkways of Melbourne Walk, enabling Steadfast Capital to open with a confident, activated place experience.
Our Perspective.
Brand
Wayfinding
Art Direction
Signage
Studio Perspective was engaged to rapidly resolve a complex signage challenge for a high-profile retail destination in the heart of Melbourne.
Working within an established brand framework, our approach focused on creating a evolved vibrant visual language that could flex across a large number of applications while maintaining consistency, clarity and impact at scale. The solution needed to elevate the precinct during its final stages of delivery, and be executed with speed and precision.
For Steadfast Capital’s Melbourne Walk on Bourke Street Mall, this resulted in the custom design, development and rollout of more than 100 unique pieces of artwork, each carefully considered to contribute to a cohesive and activated streetscape and multi-level arcade experience.
From concept through to print-ready artwork, Studio Perspective delivered the full suite within a compressed two-week timeframe in preparation for their launch. The work was quickly endorsed by the client and seamlessly brought to life on site, ensuring the precinct presented at its best ahead of flagship retailer and hotel openings.
Client.
Steadfast Capital
Hotel Client.
IHG® Hotels & Resorts
Communications & PR.
Neue Media
Signage Supplier.
Travis Group
Photography.
Lyons Photography
Leasing Agent.
Colliers International
