Work
Luna
The centre of Glen Waverley.
A unique and defining addition to the abundantly rich Glen Waverley environment, Luna presents an exclusive collection of 69 exquisitely appointed residences in the centre of Glen Waverley.
Our Perspective.
Strategy
Brand
Communications
Campaign
Display Experience
Print
Digital
Advertising
Delivered by Melbourne-based developer Unique Development Group in collaboration with Ewert Leaf and John Patrick Landscape Design, Studio Perspective delivered a premium brand for Luna, ensuring the project clearly distinguished itself from others on the market.
‘Luna’ is derived from the Latin word for ‘moon’, serving as the inspiration behind Luna’s graceful architectural curves. Additionally, the name resonates with Glen Waverley’s strong Chinese community, symbolising celebration and prosperity associated with the Lunar New Year.
Luna’s prime location in the centre of Glen Waverley has been leveraged throughout all brand communications. Glen Waverley is affectionately nicknamed ‘the centre of the universe’ by the local Chinese community, and we strategically elevated this message throughout the campaign.