Work
Lucas
Ballarat's largest new suburb.
Integra Group partnered with Studio Perspective to conduct a comprehensive audit of the Lucas brand and its marketing performance. This deep dive uncovered key insights, which informed the creation of a detailed and robust marketing blueprint and supported the requirement for a comprehensive project rebrand.
Our Perspective.
Strategy
Brand
Communications
Art Direction
Print
Digital
Signage
Website
Studio Perspective collaborated closely with the Integra team to deliver comprehensive sales and marketing strategies, while designing, managing, and implementing over 220 creative assets.
This extensive work included crafting the tone of voice and brand messaging, creating a complete suite of photography, brand assets and project collateral, and reimagining the sales office experience. Together, these elements resulted in a cohesive and impactful project brand and marketing transformation.
Studio Perspective's collaboration with Integra has solidified Lucas’ market position and laid a strong foundation for its continued success in the years to come.
