Our Perspective.

Strategy
Brand
Communications
Art Direction
Print
Digital
Signage
Website

Henny engaged Studio Perspective to elevate their brand, strategic communications, and marketing, through a modern and authentic new brand identity and full suite of marketing deliverables.

The brief was a complete brand transformation including refreshed identity, new brand and content guidelines and full suite of collateral, digital and communications to build a strong and sustainable future as they expand into new service areas of focus and growth.

We commenced with a strategic discovery workshop to better define the brief and explore an in-depth perspective on the business. Studio Perspective then developed a new brand and content strategy including redefining their core values, before crafting a modern and authentic new brand for Henny.

Through the strategic design of new collateral and digital platforms, we have been able to clearly articulate Henny’s service offering and unique proposition together with the founders. We have crafted custom new interactive iconography for their service offerings displayed through web, video, and social content, and weaved language that encapsulates Henny’s passion and core values.

The new brand has been built on strategic insight from Henny's clients and teams, along with detailed research and analysis of the market for differentiation and distinction.