Our Perspective.

Brand Refresh
Brand Narrative
Art Direction
Office Signage
Website
Internal Templates
Capability Statement

Delving into their DNA, we started by envisaging a new meaning for the APD acronym. Seeing an opportunity to emphasise their values, we highlighted their focus on quality, integrity, commitment, and connection through language, building trust while creating lasting connections with the brand.

By redefining the key attributes of the business, we created a new brand story and weaved it through a sleek new aesthetic to take the brand into its newest chapter. This included a thoughtfully curated colour palette designed to impart expertise and energy, accented by a refined brandmark and a new photography style that captured the essence of APD’s vision.

Crafted to ensure lasting relevance for generations to come, the new brand identity underscores APD’s proficiency and authenticity. More than just a visual update, it serves as a strategic catalyst for their portfolio of benchmark projects and solidifying their position as a leading placemaker.